Seth wrote recently about sharpening digital tools.
The rest of us, on the other hand, regularly use digital tools we don’t understand, don’t maintain and haven’t optimized.
Sometimes, our lack of care in the choice and use of tools only wastes our time. Often, it actually degrades the quality of what we’re seeking to create.
This gets even more important when one looks at how fast Shopify is changing. What was state-of-the-art three years ago, became normal two years ago, then showing it's age last year, and now isn't supported.
While you should absolutely try to reuse any content or creatives you have (with a refresh), the tooling you use to deliver that content might need to be renewed or updated.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.