Seth wrote recently about sharpening digital tools.
The rest of us, on the other hand, regularly use digital tools we don’t understand, don’t maintain and haven’t optimized.
Sometimes, our lack of care in the choice and use of tools only wastes our time. Often, it actually degrades the quality of what we’re seeking to create.
This gets even more important when one looks at how fast Shopify is changing. What was state-of-the-art three years ago, became normal two years ago, then showing it's age last year, and now isn't supported.
While you should absolutely try to reuse any content or creatives you have (with a refresh), the tooling you use to deliver that content might need to be renewed or updated.
Eric Davis
Retain the best customers and leave the worst for your competitors to steal
If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.