As the busy season approaches, it's time to take a minute to think about protecting your data.
That means data backups.
Shopify backs up their data as a whole but you don't have access to those backups. So if something happens in your store like a mistake or a bad import, you're left recovering the data.
Taking exports of your orders, customers, products, and theme should be a regular part of your operations. If you can automate it, great, but even a manual backup every month or so can save you headaches.
Go and grab those exports right now and toss them in a secure place.
If you use Repeat Customer Insights, grab an export from it too. It'll include your analyzed customers and reports from the app, all in one handy archive file.
Directive: Take regular backups of your store data.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.