As the end of the month approaches, it’s time to take a minute to think about protecting your data.
That means data backups.
Shopify backs up their data as a whole but you don’t have access to those backups. So if something happens in your store like a mistake or a bad import, you’re left recovering the data.
Taking exports of your orders, customers, products, and theme should be a regular part of your operations. If you can automate it, great, but even a manual backup every month or so can save you headaches.
Go and grab those exports right now and toss them in a secure place.
If you use Repeat Customer Insights, grab an export from it too. It’ll include your analyzed customers and reports from the app, all in one handy archive file.
Use cohorts to find out who the best customers are in your Shopify store
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.