Customer segments change over time

A useful thing about the Customer Grids in my app is how they can show shifts in your customer segments.

Customer Grid history example

Since they can compare any two periods you can see things like how Loyal customers have grown (or declined) over the last twelve months or if customer defections are on the rise.

It's these sorts of customer behavior trends that are difficult to notice without some very intensive reporting tools.

Directive: Watch for changes in customer segments change over time.

Eric Davis

Learn which products lead to the customers who spend the most

You can use the First Product Analysis in Repeat Customer Insights to see which products lead to the customers who spend the most. Going beyond best sellers, it looks at the long-term purchasing behavior of your customers.

Learn more

Topics: Customer segmenting

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