With the busy season coming up, now is the time to check all of your tracking systems.
You want to make sure that any data you're recording is actually being recorded correctly.
- Web analytics
- Order analytics
- Conversion rates
- A/B tests
- Ad tracking codes (e.g. UTM campaigns)
- Web pixels
- Email pixels (though email open rate is flawed)
You can use a tag manager to keep it easy to track but then you have to make sure you're using it in all the right places.
Test and fix that stuff now and you'll get a better picture of how your store performs.
Directive: Regularly verify all your data tracking systems are working as expected.
Eric Davis
Discover where your best customers come from
Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by who first sent that customer your way.
This will let you find the best sources of long-term customers, not just anyone who orders.