Tiny Tip: create three titles for each content

Today's Tiny Tip is to create three titles or subject lines for your content.

Normally there's a lot of stress about picking the best title for something. If you set a goal of creating three titles instead, you give yourself freedom to create one that sucks. Even with a bad one, you can easily compare the three and pick the best one from them.

It's much easier than trying to pick the best one from the entire universe of potential titles.

Create three titles, give them some time to sit, and then pick the best one when you publish.

(And if you have the tools for it, you can even pick the two best and run an A/B test to see which one gets the most clicks or orders)

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Eric Davis