With the year wrapping up soon, now is a good time to promote gift cards.
In order to get the best result you'll want to put them in multiple places:
- main promotion on homepage
- your announcement bar e.g. at top of every page
- prominently in your major collections
You'll also want to promote them so customers know you offer them:
- an email campaign
- handful of social media posts
- any PPC ads
You might also want another deal especially for your repeat customers. Something like:
Buy one $50 gift card to give, get a $10 for yourself
These will get your repeat customers to buy this year and make them likely to buy again next year when they redeem their card.
Gift cards don't take a lot of setup in Shopify and since fufillment/shipping is easy, they can be a good year-end boost.
Eric Davis
Get started getting more from your repeat customers
If you haven't signed up for Repeat Customer Insights, it's an easy process. Just give it your Shopify store url and it'll walk you through the setup, import, and analysis process automatically. No code needed.