Don't forget about end-of-the-year business orders

With Christmas fast approaching, much of the winter holiday sales season is wrapping up.

But don't forget about your business customers. There's still two weeks left in the year and many businesses like to make year-end purchases for tax reasons.

This might be your standard B2B pitches but could take other forms too:

• employee gifting
• prepayments for goods needed next year
• factory/store/office supplies and equipment

Sometimes you don't even need to offer an incentive, just a reminder that the year is ending and that you accept business orders.

These can be a good way to slide into the new year and lessen the January slump.

Directive: Cater to business customers stocking up for their next year.

Eric Davis