Today, take the time to make a list of what holiday campaigns/promotions you ran and how you felt like they performed.
Don't worry about collecting the actual performance data yet, just make a list of your thoughts on them. What went well. What didn't work. What brought in a lot of orders. What wasn't worth the effort.
You'll want to do all of this while they are fresh in your memory.
Put this list someplace you'll see it when you actually begin to analyze the year and holiday season. At that time you can compare your gut to the actual performance to help calibrate your gut feel. Done right, you'll be able to improve your in-the-moment decisions in the future.
Eric Davis
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