Where you acquired a customer from can have a dramatic influence on their behavior, both in the initial purchase and all later purchases.
These acquisition channels lay down their expectations which can persist for a long time.
Anytime you begin to optimize any metric, take a look at it through the different channels (Repeat Customer Insights will compare them for you automatically). Look for higher than normal, lower, and outlier values.
Eric Davis
Leaky funnel losing repeat customers?
Are you struggling to grow your repeat purchases? Install Repeat Customer Insights to equip your store with the insights it needs to increase your repeat sales.