How I almost gave up too soon advertising my Shopify apps

Last week I started experimenting with Facebook ads for JSON-LD for SEO.

The app page does a great job of converting customers so I wanted to see if I could buy some traffic for it.

I set the ad campaign to run for a week with a fixed budget. First I wanted to test some different ad images and get a baseline of results.

On Monday, six days into the campaign, I didn’t have any sales yet so I was considering stopping the campaign. I felt like Facebook ads were distracting me a bit from my writing.

The next day I was poking around in my Google Analytics to get some data for a different purpose when I saw it.

A purchase event.

Tagged with Facebook and CPC.

Right on the last day my campaign that I’ve pretty much written off, got a sale and became profitable.

We’re talking spend $1, make $1.22 land. Totally unoptimized, first set of ads out the gate.

Ads and marketing in general work like that.

Nothing happens for a long time and then, BAM. Stuff happens.

I spent 6 months doing content marketing with no results and then BAM, two leads in the same day. Followed by a constant stream of them that continues to this day.

It’s easy to get discouraged and give up when you don’t see results but you have to get over it and persist just a little bit longer.

It’s during final bit where good things start to happen.

If you haven’t seen the JSON-LD for SEO app page yet, take a look. Between being a no-brainer SEO win for your store and the right mix of on-page conversion elements, it’s my most popular Shopify app.

Eric Davis

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