April Fools' Day depends on your brand positioning

April Fools' Day is upon us which means everything you read or hear about today should be taken with a grain of salt.

For myself, while I like using humor and jokes, I don't particularly like creating an April Fools' prank. I prefer to distribute my humor and snark all throughout the year so no one is lacking...

But that's me and my business.

Deciding if you should participate next year will depend on your store's tone. For some brands it can be harmful, for others it would be harmful to NOT participate.

If you do, have fun with it. Laugh with your customers. Try to make it memorable.

Eric Davis

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