I've written about how the new Average Customer feature from Repeat Customer Insights can be used to make customer acquisition more data-driven but there are a handful of other uses for it.
- Creating customer personas, e.g. Sally is an above-average customer, Rob is average.
- Timing marketing campaigns.
- Repositioning out of your current market and comparing how your current customers compare.
- Planning how many sales/promotions to fit in a year based on customer lifetimes and latencies.
There are a couple of other analyses I'm looking at adding to this dashboard, specially around products.
If you're not a customer yet, you can try out the demo with sample data, or sign-up for the 14-day free trial.
Eric Davis
Measure your customer loyalty
If you'd like to have your customers analyzed, segmented, and then explore specific advice on how to build their loyalty, Repeat Customer Insights can do all of that for you.