Average Lifetime Value and Average Order Value analyzed by the first products ordered

The First Product Analysis in Repeat Customer Insights has been expanded to include the Average LTV and Average Order Value for both products and variants.

This shows how items in the original order will influence later customer behavior across four factors:

  • Average Order Value - order size
  • Repeat Purchase Rate - likelihood of coming back and buying again
  • Average LTV - lifetime value of the "average" customer
  • Total LTV - influence on total lifetime spending

It should make it easier to figure out which products to promote, which to keep, and which to closeout.

If you don't have Repeat Customer Insights yet, signup and select the Entrepreneur or above plan to get access to the First Product Analysis.

Eric Davis

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Analyzing your customers, orders, and products with Repeat Customer Insights can help find which marketing strategies attracted the best customers over the long-term.

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Topics: Average ltv Average order value Product analysis

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