Measure customer loyalty with Average Orders per Customer

An often missed metric for Shopify stores is the Average Orders per Customer.

It's a simple to understand metric: about how many orders does a customer place over their lifetime?

If you have an Average Orders per Customer of one, that means none of your customers buy a second time. Your store is 100% transactional with no customer loyalty.

While if you have 4.5 Average Orders per Customer you'd have more ideas. Some customers will make only one order. Some will place around four or five orders. Then a few might have dozens of orders.

Combine this with Average Order Value and now you have an idea about how much your average customer will spend over their lifetime. No fancy AI model required for forecasting.

Average Orders per Customer is one metric of dozens that Repeat Customer Insights calculates for you.

Eric Davis

Learn which products build the best customers

Find which products create the most valuable customers with the First Product Analysis in Repeat Customer Insights. It goes beyond your best sellers by looking at long-term purchasing and retention behavior of your customers.

Learn more

Topics: Average orders per customer Average order value Forecasting

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.