The Shopify App Store is a major source of traffic for my Shopify apps so when the new version launched earlier this week I made it a priority to check into it.
I'm glad I did too because it turned out that somehow they were using the wrong Google Analytics code on my apps.
Google Analytics is the best way for me to track traffic across all of my sites and losing it on the App Store meant I was missing a major step in my sales funnel.
Luckily I caught it and fixed it early. But this reminded me of a lesson I've learned in the past.
Whenever you launch a new store, new theme, or do a major update to your store's code, make sure to double check that all of your systems are still receiving data.
- Google Analytics or other web analytics
- Google/Bing/Yahoo webmaster tools
- Facebook pixel and conversion events
- Google Ads conversion events
- Any other ad network or metrics you use
Losing a day or two of data with a major update isn't world-ending. But forgetting about them and not realizing it until months later can have a massive impact.
Not every system uses this style of tracking though.
Repeat Customer Insights gets its data directly from Shopify so as long as your orders end up in Shopify, they'll end up in the app's analysis.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.