Some merchandise is great at attracting new customers. Other merchandise is great at retaining customers.
Oftentimes, those will be different products.
If you heavily promote only one type to everyone, you're not going to be performing your best.
Ideally you'd analyze your products to figure out which is which. What products bought in the first order end up creating the best customers? Then what products are bought in the second and third orders?
Figuring that out, and monitoring them, is the best way to know when in a customer's lifecycle you should promote each product.
In Repeat Customer Insights you can use the Nth Product Analysis for this. It breaks down which products are purchased in the 1st, 2nd, 3rd, etc orders. Then it figures out how valuable of customers are buying those products.
Use that and create a shortlist of 2-5 products for new customers and 2-5 products for existing customers.
Then switch your promotions to feature these products.
Eric Davis
Optimize your promotion timing to save money and attention
Repeat Customer Insights will analyze a ton of customer behavior data for you, including their buying cycles.
If you knew exactly when the majority of your customers were ready to buy again, you can increase your orders and profit just by tweaking your message timing.