Better data from Shopify means better channel analysis

When I launched acquisition source tracking for Repeat Customer Insights, I had to rely on the order sources and sales channels self-identifying themselves.

Meaning Shopify's online store used web, their point of sale used pos, and a handful of apps used the name of their app like Bold Checkout or Excelify. Every other order source was just a number.

That's why I needed help from customers to report and investigate other source sources. I'd have to sample, cross-reference, and confirm the data before I could add a new acquisition source.

Since then, Shopify's improved their APIs that I use so now I'm able to ask their API, "hey Shopify, who is order source 294517?" and have Shopify tell me "oh, that's Recharge and they have an active App Store listing".

That's made my acquisition source research 100x times easier. That's how the new accounts in Repeat Customer Insights have almost double the number of order sources available as well as more of the popular order sources.

All that from one pass of the most popular ones. I'm planning to take a deeper look and see what other sources I can find.

Each new order source I identify makes the acquisition sources more powerful. Those are used by the Store Analysis, Cohort Reports, and Order Sequencing Analysis in the app.

Plus it's great to be able to compare how different channels perform against each other.

Eric Davis

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Topics: Attribution Customer acquisition

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