Brand your coupon codes

One easy branding opportunity that I don't see used enough is from from your coupon codes.

Some stores will use the generic ones: SAVE_10, SUMMER_SALE, 20_OFF

These are nice because they are clear, though any with a number will be pushed. Is SAVE_15, SAVE_20, or SAVE_25 valid for even better discounts?

Others will use random characters to make them look pseudo-unique or actually unique: nscxkabfzn, ikiivsqosg, or ac4e7888-df40-4382-821c-f4fc4c29bf6e. Those are required if you need something unique and can only be used one-time but they are actually a bit of a pain.

For a branding impact, use actual words that relate to or reinforce your brand. You can make them fun, serious, or poke at something. Say you sell houseplants:

FEED_ME_SEE_MORE, UNKILLABLE, EAT_THE_SUN, ONLY_PLANT_STAN_HAS_NOT_KILLED_YET play on cliches and puns.

All told, you probably only need 10-15 of these coupons per year. If you know the themes of your sales it can be very easy to brainstorm a few (those examples sound like good ones for a sale on plant food and hardy plants).

Use every chance you get to make your store stand out among the competition.

Eric Davis