Find cohort acquisition channels that drive higher-value customers

One quick tip to find more big-spending customers is to track down what brought them to your store.

Using a cohort report like in Repeat Customer Insights, find the cohort that has spent more revenue than its neighbors (next/previous months). Then drill-down into the cohort to find what sales channels those customers were acquired from.

Focusing your efforts on these channels will be more likely to attract more high-value customers.

Eric Davis

Measure which customers you're retaining and which you're losing

In order to keep your best customers, you need visibility into what's going on with them. Repeat Customer Insights will help you track down where you're losing customers and how to better target new ones.

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Topics: Customer acquisition Cohort analysis

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