With the start of the holiday season imminent, you might want to consider starting early.
By getting some customers to order now, before the main rush, you'd be able to spread out the ordering spikes. That means less daily volume of orders to process, less risk of stock-outs, and a more steady cashflow through the month.
You'd just need to overcome your customer's objection that there will be a better deal if they wait. To do that you can phrase your marketing to tell them this is the best deal or they are getting early access to the Black Friday deals.
You could even offer an incentive on top of the deal if you really want to shift their buying behavior away from the other sales.
If you start now, you'll have about three weeks to get any early orders in and shipped before the main wave hits. That could prevent a lot of late nights.
(This strategy can also shift orders away from competitors)
The Store Analysis in Repeat Customer Insights can give you an idea of how many orders to expect each month. If you have the Growth plan you can drill down into the 4th quarters of prior years and see how it's changed.
Eric Davis
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.