The past couple of weeks I've been listening to a lot of cover songs.
I like them because they are familiar but also have a touch of surprise. Especially when they cross-genres.
This idea of taking something that works and tweaking it to make it unique works well with ideas and processes too. Borrow a working idea or process from another industry and riff on it.
Usually the further away from your industry, the more ideas you can find and the more novel they'll seem.
How do your products determine customer behavior
In Repeat Customer Insights the Customer First Product analysis will measure customer behavior based on the products each customer first ordered.