Creating your pool of possibilities for next year

With the end of the year in sight, now's a good time to start to review how your year ended.

I've written about more metric-based approaches in previous articles, along with how to use my app to help analyze the data.

My tip today is to look at the year from another perspective. You're going to think about the highlights of the year based on how you feel about them, disconnected from the actual numbers.

When thinking about these, keep three points in mind.


  1. What positive things happened in your store?
  2. What would you like to do more of next year?
  3. What new things would you like to try?

Do this exercise by yourself and then again with employees or trusted advisors. This can help you brainstorm a pool of possibilities for next year that you can pick from.

Some ideas you'll be attracted to naturally as you plan and forecast your year. These are the ones you'll want to work on.

Eric Davis

Start noticing seasonal spikes in customer behavior

Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.

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Topics: Planning

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