Creating your pool of possibilities for next year

With the end of the year in sight, now's a good time to start to review how your year ended.

I've written about more metric-based approaches in previous articles, along with how to use my app to help analyze the data.

My tip today is to look at the year from another perspective. You're going to think about the highlights of the year based on how you feel about them, disconnected from the actual numbers.

When thinking about these, keep three points in mind.


  1. What positive things happened in your store?
  2. What would you like to do more of next year?
  3. What new things would you like to try?

Do this exercise by yourself and then again with employees or trusted advisors. This can help you brainstorm a pool of possibilities for next year that you can pick from.

Some ideas you'll be attracted to naturally as you plan and forecast your year. These are the ones you'll want to work on.

Eric Davis

Repeat Customer Insights icon

Leaky funnel losing repeat customers?

Are you struggling to grow your repeat purchases? Install Repeat Customer Insights to equip your store with the insights it needs to increase your repeat sales.

Install Repeat Customer Insights for Shopify

Topics: Planning

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.