Sometimes I'll hear stories about a new marketing channel and how amazing it is, but then there's no sales data to back it up. It just "feels" good (read: fun to use).
It's similar to how much social media is talked up as an email marketing disruptor, but then (not) surprisingly when you look at the results email marketing comes out at 3x more effective at conversions.
Tracking where sales come from (attribution) is one of the most difficult activities in marketing, but it's the linchpin to keep everything moving.
That's why Repeat Customer Insights started analyzing the customer acquisition sources. If it finds that all of your loyal and VIP customers are coming from your POS system or a specific app, you're going to want to prioritize your efforts there.
Eric Davis
Refine your automated marketing campaigns with better timing
When building any automated marketing campaign that sends messages over time, you need to know how long the campaign should be and how long to delay the messages. The Customer Purchase Latency metrics calculated by Repeat Customer Insights can help you figure out that timing.