Sometimes I'll hear stories about a new marketing channel and how amazing it is, but then there's no sales data to back it up. It just "feels" good (read: fun to use).
It's similar to how much social media is talked up as an email marketing disruptor, but then (not) surprisingly when you look at the results email marketing comes out at 3x more effective at conversions.
Tracking where sales come from (attribution) is one of the most difficult activities in marketing, but it's the linchpin to keep everything moving.
That's why Repeat Customer Insights started analyzing the customer acquisition sources. If it finds that all of your loyal and VIP customers are coming from your POS system or a specific app, you're going to want to prioritize your efforts there.
Use cohorts to find out who the best customers are in your Shopify store
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.