Don’t be shy when your Shopify store has a sale

One piece of advice I heard from a marketer was to push past your natural discomfort during a sale or launch event.

During a sale you’re trying to raise more awareness and attention than normal. Ideally that will get your offer in front of more people which will result in more sales.

Yay sales!

If you’ve ever ran a sale or event that fell flat, you know how it feels when things don’t work.

What if you were able to be just 20% more visible? Or send 20% more emails? Or spent 20% more time on social media drumming up interest?

20% isn’t much more that normal but it’s a good goalpost. Ask "Am I putting at least 20% more into this than I normally would?"

When you run a sale, don’t be as shy. Put in a bit more effort and make sure you’re actively asking people to do something.

One improvement that always pays off is to learn more about your customers.

The better you understand them, the better you’ll be able to help them through your products and services.

If you haven’t installed Repeat Customer Insights yet, it can help.

Its analysis will help you find groups of customers so you can begin to understand their actual behavior.

Eric Davis

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