Early summer and behavioral marketing

This week Spring decided to, well… spring on us.

Went went from the 40s to upper 50s with a lot of rain, to two days of 60 to 80 degrees Fahrenheit.

It’s not that hot, but when you contrast it with the amount of change from the normal, it’s a jump.

For me, this meant I had to dig out my summer running gear and take an extra shower both days.

Tomorrow the forecast is back to normal where it’ll stay for at least the next week.

Taking a step back, the outside weather caused me to change how I was dressing for my runs. In other words, there was a shift in the environment which forced a change in my behavior.

When was the last time you thought about the environmental shifts you’ve caused for your customers?

A marketing campaign is a shift. A new product is a shift. Maybe even a single broadcast email is a shift.

Did those shifts cause your customer’s behavior to stay the same, improve, or decline?

Think about the different actions you’re taking with your store and guess how they will impact your customers. Then find a way to measure it, even if it’s not perfect.

The results might surprise you.

This is a core of behavioral marketing in action and it can be a powerful driver for your store.

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