Earn easy repeat customer revenue in Shopify with subscriptions

One secret (not so secret) method to get repeat customers is to force them.

Errr…

I mean let your customers opt-in for receiving regular shipments of your fine products.

Yeah that.

Jokes aside, creating subscription or recurring orders can be a solid strategy to ensure repeat orders.

The product type will need to make sense: replenishment products or the mystery-box subscriptions seem to work well.

You could start by taking your most popular two products that fit together and creating a subscription version of them. Even with a slight subscriber discount, this could be a profitable product line after the first few renewals.

Once you develop one that starts to sell, then you can start to experiment on a second offer and try to improve.

If you haven’t installed Repeat Customer Insights yet, it’s an easy way to get a detailed look at your customer behavior. With the Customer Purchase Latency report you can find the intervals customers are reordering at and tailor your subscriptions around them.

Eric Davis

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