Earn easy repeat customer revenue in Shopify with subscriptions

One secret (not so secret) method to get repeat customers is to force them.

Errr...

I mean let your customers opt-in for receiving regular shipments of your fine products.

Yeah that.

Jokes aside, creating subscription or recurring orders can be a solid strategy to ensure repeat orders.

The product type will need to make sense: replenishment products or the mystery-box subscriptions seem to work well.

You could start by taking your most popular two products that fit together and creating a subscription version of them. Even with a slight subscriber discount, this could be a profitable product line after the first few renewals.

Once you develop one that starts to sell, then you can start to experiment on a second offer and try to improve.

If you haven't installed Repeat Customer Insights yet, it's an easy way to get a detailed look at your customer behavior. With the Customer Purchase Latency report you can find the intervals customers are reordering at and tailor your subscriptions around them.

Eric Davis

Get a snapshot of your customer behavior

The sooner you signup for Repeat Customer Insights, the more comparison points your store will have. Each 1st of a the month a new snapshot is taken and saved to your account for analysis.

Learn more

Topics: Repeat customers Subscriptions

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.