Now would be a good time to send a shipping deadline reminder to your customers. You know, "order by X to get it before Christmas".
I missed them this year until Sunday when I realized that the last gift I needed to ship out would need to be upgraded from ground. No big deal but it jumbled my schedule and I lost some time rushing around for it.
Having shipping deadlines clearly on your product pages, cart, and checkout is ideal for customers already on your store.
But they are also reason to email your list again. Perhaps with a compelling offer or some last-minute gift ideas.
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Eric Davis
Refine your automated marketing campaigns with better timing
When building any automated marketing campaign that sends messages over time, you need to know how long the campaign should be and how long to delay the messages. The Customer Purchase Latency metrics calculated by Repeat Customer Insights can help you figure out that timing.