Emailing about shipping deadlines are a quick and easy win during the holidays

Now would be a good time to send a shipping deadline reminder to your customers. You know, "order by X to get it before Christmas".

I missed them this year until Sunday when I realized that the last gift I needed to ship out would need to be upgraded from ground. No big deal but it jumbled my schedule and I lost some time rushing around for it.

Having shipping deadlines clearly on your product pages, cart, and checkout is ideal for customers already on your store.

But they are also reason to email your list again. Perhaps with a compelling offer or some last-minute gift ideas.

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Eric Davis

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Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
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Topics: Email marketing Holiday marketing Shipping

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