January has come and gone.
It's usually a throw-away month for many Shopify stores.
- Customers are tired from the winter sale season.
- Store owners are burned out.
- Staff is tired.
February though...
February is the month when projects start picking up.
Everyone's rested and recovered enough to start planning the big changes for the year.
Personally, I like to take January to take care of any non-urgent deferred maintenance. This year with Repeat Customer Insights that meant some Shopify and code upgrades. That way come February, I'm all ready to move onto new work.
Eric Davis
Customer behavior analysis for better Shopify store performance
The Shopify App that increases repeat customer purchases through customer behavior analysis.