January has come and gone.
It's usually a throw-away month for many Shopify stores.
- Customers are tired from the winter sale season.
- Store owners are burned out.
- Staff is tired.
February is the month when projects start picking up.
Everyone's rested and recovered enough to start planning the big changes for the year.
Personally, I like to take January to take care of any non-urgent deferred maintenance. This year with Repeat Customer Insights that meant some Shopify and code upgrades. That way come February, I'm all ready to move onto new work.