Fighting back weedy customers

Yesterday I trimmed a neighbors hedge that's right on our property line.

It's an aggressive grower so I have to do it every year. This year, there was a good two to three feet of overgrowth.

I remember last year I only did a halfway job, intending to come back later and do a second round of trimming. That never happened so I paid the price this year.

With most things something is better than nothing. There are a few though that require a good job the first time or you end up with a lot of extra work. It doesn't have to be perfect, merely good and better than the minimum.

Most email marketing you can get by with a quick version. Customers are forgiving and many stores do such a bad job with email that the bar is really low.

The exception is for new customer welcome campaigns. Those campaigns are so critical to setup up customer behavior that you should spend the time to do them right the first time.

If you don't you could end up with a weedy hedge of customer behavior that'll take more time and money to clean up. From missed expectations, excessive customer service, to angry returns, there's a lot of bad behavior that a new customer welcome campaign can resolve.

If you don't know how your customers are behaving, Repeat Customer Insights can show you behavior and buying patterns for Shopify stores.

Eric Davis

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Topics: Customer behavior New customer welcome campaign

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