The first rain in months showed up yesterday. That's a sign that September is drawing to an end and the holiday season is about to start.
Every year I hear more stores starting their Black Friday season early. Last year there were a few who started mid-October. Mostly for shipping and supply-chain reasons but let's be honest, those issues are going to always be going on from now on.
October also starts the period of time where I start focusing on keeping Repeat Customer Insights stable. Things like avoiding big changes, improving the advice, and making sure it continues to perform with the high number of new orders.
October is also a good time for you to be finishing up any major changes to your store. Now's when to test out your holiday promotions, designs, and workflows in a preview theme or with a test list to work out any kinks.
Measure which customers you're retaining and which you're losing
In order to keep your best customers, you need visibility into what's going on with them. Repeat Customer Insights will help you track down where you're losing customers and how to better target new ones.