Evaluating your 4th of July's promotions

Happy 4th of July to you.

Being the US's Independence Day, it gets a lot of attention every year along with special holiday sales.

This year the promotions started last Friday and I've seen some extended into Wednesday. A nice long 6-day cycle that captures both the weekend and a few weekdays.

What will be interesting is evaluating how the promotions performed. In particular:

Using the cohort reports from Repeat Customer Insights will start to show that data in the diagonal almost right away, especially with the percentage view.

Eric Davis

See how the month a customer orders will change their behavior

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

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