With the holiday shipping season starting to close, now is the time that many stores are recommending gift cards to customers.
These can be great for buyers who procrastinated gift-buying but they also serve self-gifters. Especially if there are incentives around them.
Promoting gift cards can be easy once you have them setup as a product in your store. A few tweaks to your main offer on your homepage or top banner and an email campaign with an email or two might be all you need.
As far as incentives, the simple ones are discounting (e.g. buy $50 gift card for $40) or buy one get one (e.g. buy $50 gift card, get a $10 one for free). Both can work well for the procrastinating buyers and self-gifters. Don't feel limited to them though, you can get pretty creative with them (e.g. buy gift card for later and get a free token gift right now, buy gift card and get a coupon for free shipping later)
A quick and automatic way to measure your customer behavior is with Repeat Customer Insights. It'll automatically import your Shopify data and run a number of analyses to highlight different customer behavior.
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.