Going “too slow”? Compared to what…

I saw a comment in a business community I’m a member of that I wanted to call out.

The business owner was lamenting that they were progressing too slowly.

Which then lead to my response:

My point is that labeling your work as "too slow" is comparing what you’re doing against some other thing.

Too slow vs an imagined ideal world in your head?

Too slow vs someone else who is in a completely different context?

Too slow vs the startup headlines that are all fake or brushing over a rickety bridge of a business that will fail in one year?

(A member) touched on it with "be kind to yourself". As long as you’re moving forward, be happy with the progress you’ve made. Even falling back isn’t the end of the world if you get back around to it.

In the SEO-world, everything goes slow.

If you’re thinking your results are "too slow" there, they’re probably normal. "Fast" SEO results that stick around for the long-term only show up after months of work and waiting.

That’s why even with the optimizations I’ve done to JSON-LD for SEO, it still takes about a month on average to see any results. That might seem slow when compared to non-SEO channels but it’s fast when you look at industry times of 2-3+ months for Rich Results.

Plus its results last without much additional work from you.

JSON-LD for SEO is already trusted by a few thousand Shopify stores since 2015, it’s the safe and efficient choice for structured data.

Eric Davis

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