With December here, now is a good time to look at how November changed your customer base.
Are more customers becoming loyal and frequent buyers?
Or are more defecting and not coming back?
Are customers spending more money in each order, or less?
The month-by-month Customer Grids in Repeat Customer Insights can make this easy to see. With it you can see how each of the 30ish customer segments evolve from month-to-month.
Eric Davis
Is one flavor better at keeping customers?
Compare how your variants perform to find the ones that keep customers buying over and over again.