How many times do your customers come back: the Average Orders per Customer metric

There's a new metric added to Repeat Customer Insights, Average orders per customer:

Example Average Orders per Customer metric

This will tell you how many purchases you could expect an average customer to make. Some will make more orders, some will make less, but on average you'll get this many orders from them.

You can use this along with your Average Order Value and Average LTVs to decide how many resources your repeat customer marketing receives. e.g. High amounts in all three means improvements could have a high payoff.

Average Orders per Customer will also use the date and acquisition source filters so you can compare how time and sales channels impact the customer behavior. Though the date filter is a data limiter so make sure to compare like-to-like (e.g. average number of orders per customer placed in 2021 vs 2020).

If you'd like to find your store's Average Orders per Customer, or any of the other dozens of metrics, you can install Repeat Customer Insights and it'll automatically calculate it for you.

Eric Davis

Track down which customer cohorts perform the best

Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.

Learn more

Topics: Average orders per customer Ecommerce metrics Metrics

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.