Your ideal customer path for repeat purchases

There's always talk about the different behaviors your customers have, but have you ever sat down to describe what their ideal behavior would be?

If you describe exactly how an ideal customer would interact with your store, it can become very easy to build a retention system around that.

Instead of just bolting on random marketing tactics, you'd have a process and a system to decide what needs to be added and where.

Today I want you to take 15 minutes and think about who your ideal customer would be and what behaviors they'd have. This isn't a formal marketing persona or anything else, you're just focusing on what the relationship should be.

Use these questions as guides and feel free to answer other questions that pop into your head:

There's a lot to think about here so don't stress too much about getting everything right the first time. Focus on building a rough idea to start with, and one that you can refine over time.

Remember, this is your ideal customer, not your typical customer.

Segment your customers automatically with RFM

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

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Topics: Repeat customers

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