Recently a customers asked about getting historic data into Google Analytics:
I'd love to know how to get Shopify data (prior to embedding Google tracking code) on to Google Analytics to see previous years data.
At first I didn't think that was possible but after a bit of searching I found Google's Data Import that supports adding that data and other data.
It'll probably be a significant project getting all of that data correct, but for important data it might be worthwhile.
One useful thing about Repeat Customer Insights is that it'll import all of your order and customer history automatically. That full history makes the results from its algorithms more useful and gives you a clearer picture on your customers.
Eric Davis
Learn which products lead to the customers who spend the most
You can use the First Product Analysis in Repeat Customer Insights to see which products lead to the customers who spend the most. Going beyond best sellers, it looks at the long-term purchasing behavior of your customers.