The bitterness of losing long-term customers

Roses are red
Violets are blue,
Long-term customers are sweet
Except when they leave you.

If it weren't for customer defection, business would be so much easier. You'd just need a good product, a way to get the word out, and a way to deliver.

Since losing customers is a fact-of-life, you have to keep the relationship going. Customers aren't required to show you any loyalty. If a competitor has a better offer on a better product, you're likely to lose the customer.

Figure out how to keep your customers, like by using Repeat Customer Insights, and you'll have a much easier time growing your store.

Eric Davis