Roses are red
Violets are blue,
Long-term customers are sweet
Except when they leave you.
If it weren't for customer defection, business would be so much easier. You'd just need a good product, a way to get the word out, and a way to deliver.
Since losing customers is a fact-of-life, you have to keep the relationship going. Customers aren't required to show you any loyalty. If a competitor has a better offer on a better product, you're likely to lose the customer.
Figure out how to keep your customers, like by using Repeat Customer Insights, and you'll have a much easier time growing your store.
Optimize your promotion timing to save money and attention
Repeat Customer Insights will analyze a ton of customer behavior data for you, including their buying cycles.
If you knew exactly when the majority of your customers were ready to buy again, you can increase your orders and profit just by tweaking your message timing.