Roses are red
Violets are blue,
Long-term customers are sweet
Except when they leave you.
If it weren't for customer defection, business would be so much easier. You'd just need a good product, a way to get the word out, and a way to deliver.
Since losing customers is a fact-of-life, you have to keep the relationship going. Customers aren't required to show you any loyalty. If a competitor has a better offer on a better product, you're likely to lose the customer.
Figure out how to keep your customers, like by using Repeat Customer Insights, and you'll have a much easier time growing your store.
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.