The bitterness of losing long-term customers

Roses are red
Violets are blue,
Long-term customers are sweet
Except when they leave you.

If it weren't for customer defection, business would be so much easier. You'd just need a good product, a way to get the word out, and a way to deliver.

Since losing customers is a fact-of-life, you have to keep the relationship going. Customers aren't required to show you any loyalty. If a competitor has a better offer on a better product, you're likely to lose the customer.

Figure out how to keep your customers, like by using Repeat Customer Insights, and you'll have a much easier time growing your store.

Eric Davis

Use cohorts to find out who the best customers are in your Shopify store

Repeat Customer Insights icon

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

Install Repeat Customer Insights for Shopify

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