The bitterness of losing long-term customers

Roses are red
Violets are blue,
Long-term customers are sweet
Except when they leave you.

If it weren't for customer defection, business would be so much easier. You'd just need a good product, a way to get the word out, and a way to deliver.

Since losing customers is a fact-of-life, you have to keep the relationship going. Customers aren't required to show you any loyalty. If a competitor has a better offer on a better product, you're likely to lose the customer.

Figure out how to keep your customers, like by using Repeat Customer Insights, and you'll have a much easier time growing your store.

Eric Davis

Segment your customers to find the diamonds in the rough

Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.

Learn more

Topics: Customer defection

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