Identifying more customer behaviors you might have missed

Hopefully by now you've listed out customer behaviors you want to encourage and discourage.

If not, it's best to do that now before reading on.

spoiler alert

Chances are you've identified a few of the main behaviors like purchases, social sharing, leaving a review, etc.

Now it's time to go deeper and find even more behaviors that you might have missed. Use these questions as guides to think about other areas of your store.

Take your time with these and create a big list of behaviors. The more you can identify the more you consider optimizing for.

Eric Davis

Segment your customers automatically with RFM

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

Learn more

Topics: Customer behavior

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.