Make sure to welcome new customers coming on Black Friday

With Black Friday approaching, have you thought about how you're going to treat your new customers?

The time from when they place their order, until a few days after they receive their package are a critical time for their ongoing behavior. Handle that well and they might convert to a repeat customer. Handle it poorly and well... you've seen what customer behavior can devolve into.

The gold-standard is having a new customer welcome campaign that messages them about how to benefit from their order. Benefit. Not just use or track their order, but actually receive benefits from what they ordered.

I've written about new customer welcome campaigns in past articles.

The important thing now is to have something up and running. Even if it's just a single email, that's going to be much better than most stores. You can always build on it from there.

Eric Davis

Repeat Customer Insights icon

Learn which products build the best customers

Find which products create the most valuable customers with the First Product Analysis in Repeat Customer Insights. It goes beyond your best sellers by looking at long-term purchasing and retention behavior of your customers.

Install Repeat Customer Insights for Shopify

Topics: Holiday marketing New customer welcome campaign

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.