Yesterday I shared a detailed analysis of one Winter Holiday dashboard but there are a lot of other things it can tell you depending on your data:
- Are holiday customers spending much more or much less than non-holiday customers?
- Do they continue to place large orders?
- Are they taking advantage of your Free shipping on orders above $x incentive?
- Do they continue to order in later months or does it dry-up?
- How much are their orders worth compared to non-holiday customers?
- Is Black Friday, truly you-are-in-the-black for your profits?
- How much is a holiday customer acquisition worth vs a non-holiday acquisition?
Letting your data tell you its stories can teach you a lot about how your store actually works. The winter holiday, being a chaotic time, can be hard to understand or even follow while it's happening. That's what makes a later analysis so valuable, but oftentimes we forget to look back.
Let Repeat Customer Insights help find the story your store is trying to tell.
Eric Davis
Do your holiday customers over or under-perform?
Big sales numbers look great in November and December but they can hide your true performance. Get the facts on how your winter holidays stack up with Repeat Customer Insights.