Other stories your Winter Holiday dashboard might be telling you

Yesterday I shared a detailed analysis of one Winter Holiday dashboard but there are a lot of other things it can tell you depending on your data:

• Are holiday customers spending much more or much less than non-holiday customers?
• Do they continue to place large orders?
• Are they taking advantage of your Free shipping on orders above $x incentive?
• Do they continue to order in later months or does it dry-up?
• How much are their orders worth compared to non-holiday customers?
• Is Black Friday, truly you-are-in-the-black for your profits?
• How much is a holiday customer acquisition worth vs a non-holiday acquisition?

Letting your data tell you its stories can teach you a lot about how your store actually works. The winter holiday, being a chaotic time, can be hard to understand or even follow while it's happening. That's what makes a later analysis so valuable, but oftentimes we forget to look back.

Let Repeat Customer Insights help find the story your store is trying to tell.

Eric Davis