With July underway, it's important to be looking forward to the rest of the year. Especially the holiday season.
It might seem premature but many of the bigger ecommerce stores plan their campaigns and promotions months in advance.
Then there's SEO which takes months before it's impact is noticed.
Take the time this week to look ahead and see what you can start working on now in order to have a better second half of the year.
One SEO feature that actually works is structured data.
Mostly because the data helps Google's algorithm which makes their job easier.
You can either audit, code, and test your store's structured data by hand or install JSON-LD for SEO and have the structured data you need for several types of Rich Results.
It's already helped a few thousand Shopify stores with their structured data and it could help you too.