You’ll want to think about what kind of promotion you can run for the end of summer (winter in southern hemisphere).
It’s still several weeks away but if you start thinking now, you should have a few good ideas to pick from in July.
Come up with a promotion idea and then create marketing assets you can reuse. Assets like emails, social media messages, seasonal graphic templates, etc.
This season comes back every year so it makes sense to recognize the change and have a kit ready to make your marketing easier.
You can use the Cohort Report in Repeat Customer Insights to see how customers from those months in last year performed (e.g. how many one-time buyers vs repeat, total lifetime revenue, etc). That can give you some targets to aim for.
Use cohorts to find out who the best customers are in your Shopify store
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.