Plan your end of summer (winter) promotion

You'll want to think about what kind of promotion you can run for the end of summer (winter in southern hemisphere).

It's still several weeks away but if you start thinking now, you should have a few good ideas to pick from in July.

Come up with a promotion idea and then create marketing assets you can reuse. Assets like emails, social media messages, seasonal graphic templates, etc.

This season comes back every year so it makes sense to recognize the change and have a kit ready to make your marketing easier.

You can use the Cohort Report in Repeat Customer Insights to see how customers from those months in last year performed (e.g. how many one-time buyers vs repeat, total lifetime revenue, etc). That can give you some targets to aim for.

Eric Davis

Segment your customers automatically with RFM

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

Learn more

Topics: Marketing Marketing assets

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