Preparing for the transition to the winter season

With September arrived, our summer garden starts to transition out.

The beans, tomatoes, and squash are still producing but they are near their end. We've been planting autumn and winter plants in any bare spots but some summer plants are going to hold out to the very end.

So I've been planting extra plants into small pots. They'll be able to grow a bit in the pots while waiting for the summer plants to clear out.

If I waited until the summer plants were gone and then planted, there's a good chance they won't grow enough to survive the winter.

The pots are a tool to optimize my resource constraint (ground space). It just takes some extra potting soil and planning ahead.

September also marks when you should be getting serious about any prep-work for the holiday season.

You can plan ahead with many marketing assets. Write and build emails. Get campaigns setup and tested. etc, etc.

By starting now, you'll optimize your resource constraint (time during the season).

And you'll probably do a better job if you're not being rushed or feeling the pressure.

I'd recommend starting by reviewing what worked well last year and the years before. Were their things that performed really well? Did a specific channel or campaign outperform everything else?

Repeat Customer Insights can help you spot some of these. Use the Cohort Report to drill-down into specific months last year and the year before. Use the acquisition source filter to find sales channels that produce more AOV and repeat customers.

Eric Davis

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Topics: Black friday Holiday marketing Planning

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