The Product Reorders report analyzes the products your customers reorder to find which ones are the most popular.
Unlike best-seller or total units reports, this reports on the number of customers who have ordered a product more than once.
The Customers column shows the number of unique customers who have ordered the product more than once.
The Most number of orders column finds the customer who has reordered the most times and shows how many times they ordered. For example, five means at least one customer have placed five separate orders for this product.
The columns allow you to sort the products so you can also see which products perform poorly. Note, if a product is never purchased a second time then it won't show up in this report at all.
Using this report should give you an understanding of which products are popular among repeat customers and thus the products you should be featuring to them in your marketing.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.