Today marks the end of the month, quarter, and the last day of the first half of 2022.
Yesterday I created my wishlist of changes for Repeat Customer Insights for Q3. It feels like a lot right now but I'm surprised at how much can be accomplished in three months.
It's also nearing that time when I go through my metrics and see how the business performed. I already know the rocky economy (to put it lightly) has impacted a lot of people and businesses, myself included, but having hard numbers is helpful to see how large the impact was.
The big metrics I'm looking at are:
- Average Order Value - Are customers placing larger orders? Enough to counter inflation?
- Repeat Purchase Rate / Churn - Are customers coming back? How much is regular churn vs store closures?
- Average orders per month - Are more customers buying each month?
While closing out your quarter for your Shopify store, my app can help collect these and other important metrics. It's a good time to compare your performance against last quarter and year-over-year.
The new graphs I've been including can make the numbers more visually understandable and there are more on the way (Cohort graphs just soft-launched this week.... shhh).
Eric Davis
Retain the best customers and leave the worst for your competitors to steal
If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.