Something you should consider every now and then is how resilient is your marketing. This is a good thought experiment to think though:
What would happen if the companies who market for you, all decide they don't want to work with you any longer?
This means no Google ads, Facebook ads, Google removes your website, Klaviyo stops sending your emails, etc.
What would change over the next six months? 2-3 years?
The less of an impact, the more resilient your store is to disruption.
Next, think about what you can do to reduce that impact.
Eric Davis
Refine your automated marketing campaigns with better timing
When building any automated marketing campaign that sends messages over time, you need to know how long the campaign should be and how long to delay the messages. The Customer Purchase Latency metrics calculated by Repeat Customer Insights can help you figure out that timing.