Something you should consider every now and then is how resilient is your marketing. This is a good thought experiment to think though:
What would happen if the companies who market for you, all decide they don't want to work with you any longer?
This means no Google ads, Facebook ads, Google removes your website, Klaviyo stops sending your emails, etc.
What would change over the next six months? 2-3 years?
The less of an impact, the more resilient your store is to disruption.
Next, think about what you can do to reduce that impact.
Eric Davis
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.